Tuesday, 28 February 2017 00:00

All You Need to Know About the New Nokia 3310

Some will say the king of torchlight phones is back – The Nokia 3310 is an iconic handset, and 17 years after it first launched Nokia has brought the handset back to the life in the shape of the new Nokia 3310.

Did you know the New 3310 has a Camera! We are sure you didn’t.

Without boring you with too much spec of the new 3310, we are going to jump right into telling you how the old is different from the new. Then you decide which is better and if you should buy.

1. New Nokia 3310 vs Original Nokia 3310: Price

The new Nokia 3310 price is low… really low. It will go on sale globally sometime between April and June for $40 or N12,590.00(that’s official, not black market).

In comparison, the original Nokia 3310 launched at $160 or N18,000(2001 naira). Don’t get too excited though that the price difference is not much – N18k is around N50K in today’s naira-to-dollar(N106/$ in 2001). Although 17 years later it can be picked up secondhand at Ikeja computer village for a lot less.

Winner: New Nokia 3310
With a supremely low launch price, the new Nokia 3310 is highly affordable, making it a great option as a back-up or torchlight phone, festival or holiday phone. While you can pick up the old Nokia 3310 for next to nothing, you can’t guarantee the condition it’ll arrive in, and it doesn’t support many modern SIM cards.

2. New Nokia 3310 vs Original Nokia 3310: Battery

The original Nokia 3310 is fondly remembered for its days of battery life. The handset featured a 900mAh power pack which could give up to 2.5 hours of talk time and up to 11 days of standby, making it a bit of a road warrior.

Things get even better with the new Nokia 3310 though, with a larger 1,200mAh battery giving you 22 hours of talk time and up to a whopping 31 days of standby.

Winner: New Nokia 3310
The battery life on the original Nokia 3310 was great, but the quoted stats for the new Nokia 3310 are simply fantastic. We’re yet to put the new 3310 to the test to see if it can live up to the claims, but the early signs are positive.

3. New Nokia 3310 vs Original Nokia 3310: Display

What makes a good screen? Is it the size, the resolution, the colours, the viewability in bright light? It’s somewhat of a mixed bag on both the old and the new Nokia 3310.

The original 3310 packs a monochrome display with an 84 x 48 resolution that’s laughably low-res in today’s world.

That said, it consumed very little power, and was still perfectly readable even in direct sunlight.

Things have been stepped up a notch on the new Nokia 3310, with a 2.4-inch full colour display adorning the front of the phone.

A 240 x 320 resolution gives a more detailed look at the interface, but it’s still nowhere near as good as the displays you get on even entry-level Android smartphones.

It’s still power-efficient however, and while Nokia claims a polarising layer will help with viewability in bright light we’re not convinced it’ll be as good as the original 3310.

Winner: New Nokia 3310
A higher resolution, bigger screen and larger display all play their part in giving the new 3310 the win here. The extra detail makes texts and images easier on the eye, although we do miss the green glow of the original 3310’s display.

4. New Nokia 3310 vs Original Nokia 3310: Design

The design of the original 3310 is iconic. Back in 2000 its 113 x 48 x 22mm dimensions were viewed as impressively compact, coming off the back of the taller 3210, and more importantly, it could take one hell of a beating.

Dubbed by many as ‘indestructible’, the 3310 put solid build quality front and centre, with a noticeable thickness and removable fascias, which meant that if you did manage to crack the casing it was cheap and easy to replace.

The 133g weight provided a reassurance presence in the hand, without being overbearing, and you could easily use the phone one-handed.

Nokia has put the new 3310 on a diet – it tips the scales at 76.9g and measures 115.6 x 51 x 12.8mm, making it a lot more compact and lightweight than its predecessor.

While this makes it supremely easily to handle, and almost undetectable in a pocket, it doesn’t feel as solid. You also can’t remove the front cover, only the rear, so swapping out the current fascia for a new one is out of the question.

Winner: Original Nokia 3310
They built them better back in the day. The Nokia 3310 wins this round with its solid, hardy build. It may be thicker and heavier, but it’s still easy to use one-handed and will comfortably nestle in the pocket. Plus, the ability to switch the fascias for funkier options is always fun.

5. New Nokia 3310 vs Original Nokia 3310: Interface

Pick up an original Nokia 3310, hit the menu button and use the arrows keys on the right and you’ll scroll through a familiar list of options.

It’s simple yet effective, giving you access to call logs, contacts, messages, games, calculator, settings and… not a lot else.

The menu on the new 3310 isn’t exactly feature-packed, but it has a number of additional options over its predecessor.

There’s a calendar, basic web browser, a simple app store and a camera application to name a few. It runs the Nokia Series 30+ operating system, which is navigated via the directional key below the screen. It’s all very intuitive.

Winner: New Nokia 3310
In this case, more is more. The additional features on the 3310, along with the updated UI, make for a strong yet straightforward experience.

6. New Nokia 3310 vs Original Nokia 3310: Camera

This is a quick section. The old Nokia 3310 doesn’t have a camera. Why? Because it was around before cameras were being put into phones.

The new Nokia 3310 does have a camera – but don’t get too excited. The rear-mounted 2MP snapper features a digital zoom and singles LED flash – but that’s your lot. For the odd snap, it’s fine, but it’s not going to be your main camera.

Winner: New Nokia 3310
Well, it’s obvious: only the new 3310 has a camera, so there’s only one winner here… unless you hate cameras, in which case the original 3310 is your champion.

7. New Nokia 3310 vs Original Nokia 3310: Connectivity

When it comes to connectivity the old Nokia 3310 is very limited. There’s no Wi-Fi, Bluetooth, GPS, microSD slot, USB port or NFC. All you get is basic cellular connectivity. It was a simpler time back in 2000.

While the new Nokia 3310 adds a few extras – namely Bluetooth, a microSD slot and a microUSB port – it still misses options such as Wi-Fi, GPS and NFC.

You get a slightly better cellular connection – 2.5G to be exact – but that’s only enough to give you a very basic web experience.

Winner: New Nokia 3310
Just… there’s not a lot in this one, with neither handset packing Wi-Fi, GPS or NFC. But the new 3310 edges it with 2.5G connectivity and the inclusion of Bluetooth.

8. New Nokia 3310 vs Original Nokia 3310: Snake

The old Nokia 3310 is sometimes mistaken for a handset which came with the original version of Snake, but in fact, it ran Snake II. The second generation of the popular mobile game added a few new levels, ahead to your snake and bugs for bonus points.

It’s simple, yet utterly addictive – and even today you can spend longer than you’d probably like to admit trying to get a new high score.

The new Nokia 3310 has a modern-day take on the game called Snake Xenzia. It has full-colour graphics, a wider selection of levels, a more lifelike snake and a simpler way to control it – just use the 4 and 6 number keys. It’s still fun to play but lacks the simple charm of Snake II.

Winner: Original Nokia 3310
You can’t beat a bit of classic Snake II action. It’s as simple as at.

9. New Nokia 3310 vs Original Nokia 3310: Ringtone

Da da der der, da da der der, da da der der der. It’s a ringtone which is synonymous with Nokia, and both handsets have the ‘Nokia tone’ as a ringtone in their settings menu.

The original Nokia 3310 has the classic monophonic jingle, which always raises a smile when it’s played.

The new Nokia 3310 has a more polyphonic variant of the tune which makes it a little fancier. It’s a matter of taste as to which you’ll prefer, but purists will always opt for the monophonic version.

Winner: Original Nokia 3310
As with any classic song, remixes are all well and good, but the original is always the best.

10. Final winner

If you tot up the totals, the new Nokia 3310 wins this shoot-out with a score of 6 category wins to 3 – but that doesn’t tell the whole story.

The new Nokia 3310 doesn’t offer the nostalgia, the twang of sentiment you get when you think back and remember the original 3310. For some, it can never be bettered, and the reboot won’t hit the same heights.

We’d have liked to have seen the design follow the original a little more closely, but the addition of the new features, improved battery life and colour display means the new Nokia 3310 is a worthy winner.

Some Stores have started taking pre-order for the new Nokia 3310, God forbid we run out of the new 3310 all over Nigeria.

Please note we got some help from our friends at techradar, because that phone is nowhere near the African continent yet!!!

The owner of a popular café in Vienna has started to bill customers, who use “excess” power to charge their devices.

Austrian capital tourists who visit the Terrassencafe im Hundertwasserhaus, located inside a colorful patchwork of apartments designed by artist and architect Friedensreich Hundertwasser, are charged a euro ($1.07) if they spend too much time charging their phones, tablets or laptops.

Galina Pokorny, the cafe’s owner, said she was fed up with tourists who spent more than an hour powering up their devices.

“Tourists – always electricity, electricity, electricity… Sorry, but who is going to pay me for it?” she said, as quoted by Reuters.

“I run a cafe, not an internet cafe,” the hostess said.

Pokorny acknowledged that she knew no other cafes that levy a similar charge.

“It’s getting more and more extreme. People come and think everything is accessible and free. You don’t even open your eyes in the morning for free,” she said.

The owner introduced the charge last year, but the public attention to it was drawn this week, as a local tabloid published a detailed “bizarre bill” after one of its reporters was forced to pay.

Mark Zuckerberg, California: Facebook a social media with over one billion active membership all over the world is celebrating its 13th birthday of existence.

“We take this moment to reflect on friendship and bringing people together. The world needs more of that right now.
Lately I’ve been reflecting on how we can do even more to bring people together. We’ve mostly focused on connecting you with friends and family so far. Friendship is one of the greatest sources of meaning and happiness in our lives. But there is more we must build to help people come together.” Zuckerberg said

We need communities. Our communities, whether they’re churches, sports teams or other local groups, are an important part of our social fabric. They provide us with a sense of purpose and hope, knowing we are part of something bigger than ourselves. They take care of us and look out for our social, emotional and spiritual needs. They reinforce our values.

We need safety. We come together to support each other when times are tough. There is more we can all do to help keep our community safe — to prevent disasters, help during them or rebuild afterwards. Whether that’s Safety Check in emergencies or Amber Alerts to find missing children, we can help our community come together to keep each other safe.

We need an informed society. We can only have a shared discourse if we have common ground. Giving everyone a voice increases diversity of perspectives, but there is more we can do to build a shared perspective — to reduce polarization, sensationalism and misinformation. This is an important social function for enabling people to come together.

We need civic engagement. Our society and governments reflect our values when we all participate in this process. This is an important institution to bring people together to decide what we will do together. Our community has helped millions of people vote, connect with elected leaders, and march to demonstrate their values. We can help even more people come together.

Friends Day is especially meaningful for me as I reflect on all the friendships and the community that have sustained me since I started Facebook 13 years ago. It has been an incredible period, yet we have so much work ahead to bring people together.

On this Friends Day, I hope you take a minute today and reach out to someone — no matter where they are — and tell them how much they mean to you.

Mark Zuckerberg said, “I’m grateful for every person who has been a part of this journey and cares as much as I do about connecting people. Have a great Friends Day.”

Bureau Veritas, leaders in testing, inspection/audit, advisory and certification services for the Smartworld, have announced their activity rundown for Mobile World Congress in Barcelona, Spain. Held between 27 February and 2 March, Bureau Veritas, together with 7layers, have announced a bigger stand in Hall 1 with a comprehensive range of on-stand activities. Organized by the GSMA, the annual event provides a venue for over 100,000 industry players and over 2,000 exhibitors from all over the world to gather, network, exchange ideas and showcase cutting-edge technologies and the most innovative products & solutions.

Under the motto - smart me smart home smart city - Bureau Veritas will present their comprehensive portfolio, covering virtually all aspects that have to be tried and tested to make the Internet of Things become a working reality. Specialists from all over the world will be present over the 4-days at Stand #1F50 in Hall 1 to explain the hottest topics within todays and tomorrow's smart world - connected car certification, the new Radio Equipment Directive, LoRa compliance, Bluetooth 5, White-Fi development roadmap, NB IoT progress, ….

Bureau Veritas' Industry Insight Series  

As well as discussing the latest technical and commercial requirements; over the course of the 4-days Bureau Veritas will be providing executive insights covering the latest regulatory, performance, security, connectivity and interoperability challenges with practical guidelines on how to address & overcome.

Smart Testing 

  • Cybersecurity - Test Automation Tool Intro & Demo
  • Connectivity - Mitigating risk with wireless testing whilst optimizing quality and costs with our Test Management Tool, Interlab EVO from 7layers

Smart Home  

  • Overcoming wireless connectivity and interoperability challenges in the Smart Home

Smart Wear 

  • Introduction of our suite of solutions for integrated apparel, trackers and VR headsets that address the challenging needs of both compliance and consume

Smart City 

  • The role of Low Power Wide Area Network technologies in the IoT including the latest compliance insights

Smart Transportation 

  • Update on test standards / methodology associated with V2X communications in the USA

Personalized Tour of Bureau Veritas' Smartworld testing laboratories, in Barcelona 

Chris Baird, Director of Global Marketing for Bureau Veritas Consumer Products Services commented, "For the first time we will be showcasing our state of the art test platforms at the show, virtually. All Smartworld products undergo testing to verify a number of needs, but how many people have explored a test lab and appreciate what goes on? Attendees can visit our stand to explore what happens within a modern Smartworld laboratory. Find out what an EMC Chamber looks like. Appreciate the reasons we perform OTA testing. Understand how SAR testing works. See the equipment needed for a RF chamber. Even identify what the numerous acroynms stand for!"

Augmented Reality Experience 

As the requirements for compliance and performance grow, so does the range of services needed by the industry. Thanks to the latest advances in technology, Bureau Veritas will be additionally be showcasing their suite of solutions for key Smartworld segments allowing visitors to explore the range of services they provide for Connected People, , Connected Cars, Smart Phones and Smart Homes.

Airlines and airports are investing in technologies to help predict and prepare for future events. This is according to The Future is Predictable,a report published today by air transport IT provider, SITA. It outlines how efforts are being made to tackle the estimated US$25 billion* cost of flight disruptions to the air transport industry by harnessing artificial intelligence, cognitive computing, predictive analytics and other progressive technical capabilities.

SITA’s analysis reveals that predictive tools using artificial intelligence and cognitive computing are likely to be adopted by half of airlines and airports over the coming five to 10 years. However, a few front runners are already trialing predictive modeling, machine learning, and data mining. These efforts are mainly focused on initiatives that will provide passengers with more relevant information about their journey to create more seamless and personal experiences.

Nigel Pickford, Director Market Insight at SITA, said: “There is a desire to remove as much uncertainty as possible during travel. Airlines and airports are focusing on technologies that will make them more responsive to issues in their operations. This will enable them to improve their performance and customer services. At SITA we are funneling investment into specific research around disruption management. Our technology research team, SITA Lab, is currently developing disruption warning and prediction capabilities using industry-specific and public data feeds such as Twitter, to help tackle this huge challenge and reduce this tremendous cost to the industry.” 

During 2017, SITA Lab will be validating delay predictions with airlines and airports and expects to complete up to five trials with its industry partners. The next stage will be to incorporate its delay prediction algorithm and disruption warning feeds into SITA’s services to the air transport industry. 

In the report, leading airports and airlines share their experiences including Gatwick Airport where a seamless passenger experience from curb to gate is the goal. Here several different areas of airport activity are tracked to measure performance and move towards predicting it. Chris Howell, Head of Business Systems, Gatwick Airport, describing the work at Gatwick in this area, said: “We’ve moved from ‘how did we do?’ to ‘how are we doing?’ and can now also answer ‘how will we do?’”

As artificial intelligence develops the importance of maintaining the human touch is not lost on the airlines and airports. Indeed, the combination of people and artificial intelligence is described as transforming the travel experience. In a case study on European low cost carrier, easyJet, Alberto Rey-Villaverde, Head of Data Science, easyJet, said: “AI plus the human element is more powerful than AI alone.”


The science of artificial intelligence is developing quickly and airlines and airports are turning to the academic community to help them with predictive tools to tackle disruptions. SITA’s report discusses research that is being carried out with scientists from Binghamton University, State University of New York; University of Nottingham as part the European Union-funded consortium PASSME; Carnegie Mellon University; Oxford University’s Data Science Laboratory in the Mathematical Institute and University College London School of Management.

The Future is Predictable combines SITA’s global industry experience and studies with commentary and case studies from airports and airlines that are investing in the latest research and technologies. Those featured include: Gatwick Airport, easyJet, Brussels Airport Company, Delta Air Lines, Emirates, Denver International Airport, KLM and Meridiana along with industry perspectives from International Air Transport Association (IATA) and Airports Council International (ACI).

Phone-n-Fix, a premium like-new cell phone retailer and repair concept, recently launched a new franchise program offering its one-of-a-kind concept to qualified owner-operators across the continental United States.

The franchise opportunity will help qualified professionals curate a dynamic and superior customer experience, offering certified pre-owned smartphones with device payment plans, a full line of accessories and a full-service repair department.

"We have been developing our specialized mobile retail and repair services over the past several years, and now we are in the perfect position for nationwide growth," said Steve Michael, Executive Vice President of Enterprise Development of Phone-n-Fix.  "We are initially looking to add 25 new franchise locations in the next year, then grow to more than 300 locations in the next five years. With our franchise program, we look to change the landscape and bring a new level of sophistication to the mobile retail and repair industry."

Serial entrepreneurs and innovative businessmen Kevin Tupy and T.J. Barthman developed Phone-n-Fix three years ago. Shortly after, Michael joined the company, bringing more than 20 years of entrepreneurship and business development experience. By combining Barthman's and Michael's extensive business experience with Tupy's 20-plus years in the mobile phone industry, the three partners were able to create a premium cell phone retail and repair operation with second-to-none customer service. The business partners have now moved on to offer that model to qualified individuals via their newest venture, Phone-n-Fix Franchising.

Through the comprehensive program, Phone-n-Fix franchisees benefit from a multi-tiered system of exclusive purchasing power and an executive team with extensive knowledge of the mobile device and business industries. Franchise owners also benefit from the backing of a brand dedicated to providing premium customer experiences.

"Not only does this program capitalize on the growth of the mobile repair industry, but it has the support of an established organization behind it," said Michael. "We have the right products, services and philosophy to sustain our expansion goals, and as we achieve those goals, we expect that our market position will only become stronger."

Developing high-standard connectivity solutions for almost 40 years, ATEN will again present its latest innovations at ISE 2017 (February 7-10, Amsterdam RAI). Integrated Systems Europe (ISE) is the largest event in Europe for system integration in the AV and IT industries, held annually in Amsterdam (NL). Come and discover ATEN's extensive media distribution, control center, and IT management solutions in multiple live hands-on setups.

ATEN will present its long-awaited virtual KVM over IP matrix system (KE6900, KE6940), in a hands-on live demonstration at booth 8-N210. ATEN shows how virtual KVM matrices are installed in control rooms, to create workspace flexibility with instant access to various servers and video sources. The ultimate benefit is its video wall function and shared access modes, combined with advanced security options. This makes the KE-series ideally fit for security, broadcasting and traffic control rooms. Moreover, in supermarkets, the system can connect point-of-sales consoles with computers to centralize the IT infrastructure in a server room. With additional support for touch screens, full HD and virtual media, ATEN ensures a strong position in several markets.

Another newcomer is the ATEN hardware control series (VK-series). An all-round control and automation system, which easily fits new and existing installations, such as conference rooms, media distribution or control rooms. It allows users to control multiple devices with a single button, being it physical or digital. ATEN developed a neat configuration software (VK6000) to setup the installation, along with a physical controller (VK2100), which supports infrared, serial, network, I/O or relay connections. Marc Salimans, Sales Director at ATEN Infotech, highlights, “To keep installation simple, ATEN chooses not to oblige installers to use complex code languages. Everyone can design a customized GUI with our drag-and-drop system.” Customizing macros and serial commands remain possible. Experience the system live at the ATEN booth in Hall 8, where it controls almost the entire booth, including a control room, miniature office, and an entire media distribution setup.

Furthermore, ATEN has again expanded its Ultra HD media distribution range. ATEN offers Ultra HD extenders, splitters and matrix switches, which guarantee a high bandwidth and avoid signal delay, regardless which software or operating system is used. ATEN HDBaseT technology covers distances up to 70m when transmitting uncompressed Ultra HD content, Ethernet, power, USB and control commands through a single cat-cable.

During ISE2017, ATEN hosts daily interactive sessions at booth 8-N210 to demonstrate its IT management, control room and media distribution solutions:
• 11:00: Managing your control room and IT infrastructure? (15-30min.) Learn how to upgrade to a secure and remote over IP management system in Full HD and how to manage workstations, monitoring- and video walls in a multi-user setting.
• 15:00: Which AV hardware solutions to use in business, retailor educational setups? (15-30min.) Finding the right hardware for future-proof installations. How to setup one touch to control an entire setting.

Endgame, a leading endpoint security platform closing the protection gap against advanced attacks, today announced the launch of Artemis, an intelligent assistant built to automate SOC analyst actions and guide users of any skill level to detect and respond to advanced attacks through a simple conversational interface. As part of Endgame's EDR platform, Artemis exposes attacker innovations across the entire kill chain in real-time, dramatically reducing the time to detect compromise across enterprise endpoints.

"Security teams are faced with two major challenges: insufficient resources to stop attacks in-progress and lack of automated solutions to uncover malicious behavior in time to prevent information theft," said Jamie Butler, CTO at Endgame. "Just as digital assistants like Siri or Alexa proved their ability to give time back to our day by tackling complex tasks, Artemis is an assistant that automatically combs through millions of data points to provide intelligent decisions for the security industry. Security teams, especially those that lack sufficient resources, will now have the analytic depth required to find malicious activity across all enterprise endpoints and eliminate threats in time to stop damage and loss."

Detecting malicious behavior across millions of running processes cannot be done without advanced analysis and automation. Artemis is augmented with machine learning and natural language processing techniques that enable it to anticipate priorities for security teams and detect patterns in malicious behavior before the analyst knows to look for it. For example, if an analyst were to ask Artemis "what is suspicious in my network today?," Artemis would comb through millions of events across endpoints in seconds and provide the user with a view of malicious activities on the network, drawing upon Endgame's world-class signature-less detection and prevention capabilities. Artemis would then recommend a course of action to the user to stop the threat instantly. By preemptively suggesting the most urgent information to the user, Artemis empowers less-experienced Tier 1 analysts to behave at the similar level of sophistication as a Tier 3.

Key Benefits of Artemis Include:

  • More simplified user experience through a conversational interface, allowing analysts to achieve results in fewer actions.
  • Built-in domain expertise of Endgame threat hunters to surface anomalies and steer investigations through actionable recommendations that fit the user workflow.
  • Help inexperienced analysts craft expressive query programs to sift through endpoint data without returning extraneous information.
  • Ability to launch investigations against all data collected from monitored endpoints.

Eventopedia - the leading cloud-based venue search platform and demand generation tool for the global meetings & events industry - teamed up with leading global media intelligence company Gorkana at the new etc venues County Hall on Thursday evening to demonstrate the tangible ROI delivered by Event Tech.

Gorkana Event & Marketing Manager, Victoria Morrison, delivered a keynote before joining a panel session moderated by experienced conference host, Jeremy Jacobs, and comprising Event Tech CEOs Mike Piddock of Glisser, and Clemi Hardie of Noodle Live.

A poll run during registration found that 41% of (107) registrants are using Event Tech for their 2017 events, with 48% outlining they "may be" incorporating usage of Event Tech into their 2017 events.  

The 60-strong audience of event planners, who were joined by a Facebook live stream audience, learned what practitioners need to know to get a seat at the board table.  Victoria Morrison outlined the importance of defining holistic objectives to measure successes through the different stages of the event management process - pre, during and post event. Victoria suggested that the opportunity for technology & data to make a positive difference for event professionals is massive.

"The value of live events is given greater visibility by linking the measurement of Gorkana's tactics back to the organisations' objectives", said Victoria.

In response to brands wanting to hear customers talking of their 'love' for their brand, Victoria continued,

"Events can provide a 'wow' that connects directly with customers, more than other forms of marketing. Being able to measure this more scientifically will be part of the future of event technology and live event marketing." 

The event was made available by live stream globally from EventStream Live™, a service of London-based Easy TV Ltd. In another world first for Eventopedia, the event featured the first public outing of the beta version integration of EventStream Live with Glisser, the leading platform developed in Microsoft Accelerator allowing presenters to interact with their audience through their presentation deck.

A Glisser poll run during the event found:

77.8% of event planners currently measure the success of their events

The most popular metrics were identified as

27% Attendee satisfaction surveys

9% Show Rate

18% Number of Attendees

46% £ ROI

(Poll size: 58) 

Mike Piddock, CEO of Event Tech Glisser, likened the emergence and importance of Event Tech to 1849 San Francisco and the Gold Rush.  

"Metrics used in the right way can be transformative for live events.  There is a massive opportunity to utilise data- like other sectors - to provide meaningful context to the value of live events, and to help event professionals demonstrate this to colleagues across their businesses who may not understand the impact they are having."    

Glisser shared that, on average, 25% of a corporate marketing budget is spent on events, yet it is the piece event planners can measure the least

Attendee, Simon Hughes, an experienced leader and business consultant with over 25 years' experience in developing and managing events in both the public and private sector, worries that the events industry is 'way behind' in comparison to other consumer sectors and the way in which they utilise data.  He suggested that the events industry is often constrained by clients who don't like paying for data and research, saying,

"The great thing about event tech is that it is lowering the cost barrier and making it easier for us to present clients with real and meaningful data, allowing more discussion about objectives and strategy, placing event professionals - where we want to be - at the top table with other marketers." 

Addressing the issue of clients paying for data, Victoria Morrison, said,

"On average, clients allocate about 10% of their PR budgets on measuring their campaigns.  There is no reason why it shouldn't be the same for events." 

Clemi Hardie, CEO of Event Tech Noodle Live, identified the need for Event Tech to follow the lead of big tech firms, such as Instagram and Facebook, who create attractive data points that ease the process of exchanging data.

"Computers and data are neat. Human beings are messy. Event professionals may want to track the attendees' journey through an event, but what we've seen so often is that when you look at the data sets, you've got people who didn't check in for the event, but they're checking in for sessions. That's the human aspect of gathering data. That's what makes it a challenge. You still need humans to analyse the data we're gathering. You always will." 

Eventopedia COO, Alan Newton, comments: "Our first Eventopedia Discovery event of 2017 followed our familiar format of producing simple educational events providing event managers with thought-provoking content, delivered by industry experts and free from our own narrative.  It was pleasing to see that on scale of 1-10 xxx% of attendees felt the event improved their understanding of event ROI."

With a screenless design and sleek profile, LifeProof NÜÜD has become the choice of iPhone fans seeking the ultimate in protection without sacrificing the streamlined look and feel of their device. Now available for iPhone 7 and iPhone 7 Plus, LifeProof uncovers the latest innovations in iPhone protection with an enhanced NÜÜD design that brings the best of iPhone to life.

NÜÜD is the original screenless waterproof case for iPhone. A variety of enhancements were added to the design for iPhone 7 and iPhone 7 Plus, both inside and out, to make the user experience better than ever.

"Our engineers consider a lot of consumer feedback in the design process, and they set out to create the best NÜÜD ever," said LifeProof CEO Jim Parke. "They've done just that. The new NÜÜD design for iPhone 7 and iPhone 7 Plus features a fully transparent back so you can show off your iPhone and enhanced audio to keep calls and music crystal clear. NÜÜD delivers an experience that's in a league of its own."

The redesigned NÜÜD case showcases slim styling, yet remains waterproof to 6.6 feet, drop proof to 6.6 feet, dirt proof and snow proof. NÜÜD leaves the screen uncovered for direct display access while adding minimal size and weight to the phone. Every device feature remains accessible and fully functional, making LifeProof iPhone 7 and iPhone 7 Plus cases a by-your-side necessity for any adventure.

LifeProof's original four-proof design, FRĒ, is also available for iPhone 7 and iPhone 7 Plus. FRĒ features a built-in screen protector to safeguard the display from scratches and offers the same four-proof technology against water, drops, dirt and snow.

NÜÜD for iPhone 7 and iPhone 7 Plus are available now and start at $99.99 MSRP. For color choices and availability, visit lifeproof.com.

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