Meliá Hotels has launched a new online business-to-business portal - a crucial step in an on-going digitalisation process that is expected to enhance sales and relationships with its professional partners.
MeliáPro, previously the company’s booking tool for travel agents, has now been updated to provide online services for a variety of different segments.
These included corporate travellers, meeting and event organisers, travel agencies and tour operators.
The company has also created a new website that allows users flexible management and control of their professional activity.
Rafael Soria, global business-to-business digital sales and marketing director, Meliá Hotels International, said: “The evolution of MeliáPro enforces our commitment to all of our business-to-business partners, who play such a fundamental role in our business development.
“It is our priority to meet their expectations and improve the customer experience, offering our best service with the most advanced technology.
“Based on our experience with consumers through melia.com, which has become a powerful tool for both sales and customer relationships, we are sure that meliapro.com will deliver the same levels of satisfaction for our business-to-business partners.”
The new website provides customers with easy access to specialist hotels, listing diverse choices for hosting meetings.
For event organisers, MeliáPro offers a simple system for reviewing the best hotels for different types of event alongside the different offerings provided by each hotel brand in the MICE segment.
Travel agents can make bookings for their clients through MeliáPro, allowing them to receive instant commissions as well as guaranteeing the best rate for their customers.
MeliáPro has already registered more than 100,000 travel agents and increased sales by more than 15 per cent this year.